Earlier today, Folloze issued a press release announcing their recent B2B Buyer research in partnership with the Demand Gen Report. The findings from the report have been woven into a short business white paper that details the importance of creating engaging buyer experiences and journeys to fuel growth in a digital-first marketplace – making the case for frontline marketers.
To view the full announcement, please click here.
Below, please find the top 6 takeaway’s from the announcement:
- We live in the experience era: The COVID-19 pandemic accelerated digital transformation, forcing B2B firms to stop up and deliver the same powerful digital experiences as their B2C counterparts.
- Marketing’s new mandate: Only marketing can lead the final eg of the digital transformation process. They will become the digital architects of personalized and end-to-end buyer journeys.
- Evolve or perish: In a digital-first marketplace, legacy tools and old school GTM models are of little use. A fundamentally new GTM and operating model is required.
- The new table stakes: Personalized content and data-driven experiences are the new table stakes for growth in a digital first marketplace.
- Rethink your marketing team: Empower customer-facing or “frontline marketers,” with the tools, agile processes, and support to effectively execute at scale.
- Rome was not built overnight: Create a realistic plan to evolve your buyer experience capabilities over time and across key variables including data, content, teams, and supporting technology.
