Just Do It: Brands Can Take D2C Page From Nike
To view the original post, please click here. There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola, Kraft Heinz Co., the list goes on and on. But the biggest win of the year came from the biggest move by the biggest player — Nike. […]