Dun & Bradstreet Launches D&B Rev.Up ABX, the Industry’s First Open RevTech Platform

To view the original article, please click here. Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet” or the “Company”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today unveiled D&B Rev.Up, an open and agnostic platform that aligns teams, data and technology to deliver relevant and engaging buyer experiences for target accounts. D&B Rev.Up […]

Folloze Announces Season 2 of its Account-Based Experience Masterclass Featuring Top B2B Marketers from Autodesk, Boomi, Demandbase, FireEye, RollWorks, Terminus, and 6sense

As marketers struggle to meet the changing behavior of business buyers, the Folloze ABX Masterclass provides the tools and best practices to engage and move B2B buyers through their digital journeys FOSTER CITY, Calif.– March 10, 2021 — Folloze today announced season 2 of its popular Account-Based Experience (ABX) Masterclass program. Launched in 2020, the […]

Folloze Closes the Execution Gap Between Marketing-Led ABM Programs and Sales-Delivered Pipeline and Bookings

Launch of Account Insights, Targeting and Sales Orchestration Capabilities Optimizes Revenue Outcomes for Sales Teams To view the original article, please click here. Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences […]

Partnership with Folloze brings account personalization to scale

We recently partnered with Folloze, an ABM engagement platform, to provide hyper-personalized account experiences to prospects and customers, regardless of channel or contact method. The integrated capabilities enables close collaboration between marketing and sales, making it possible to execute multi-channel ABM programs that combine both outbound and inbound motions, powered by marketing and delivered by […]