The Ethical AI Database project (EAIDB) seeks to generate another fundamental shift — from awareness of the challenges to education of potential solutions — by spotlighting a nascent and otherwise opaque ecosystem of startups that are geared towards shifting the arc of AI innovation towards ethical best practices, transparency and accountability. EAIDB, developed in partnership with the Ethical AI Governance Group, presents an in-depth market study of a burgeoning ethical AI startup landscape geared towards the adoption of responsible AI development, deployment and governance.