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In the last part of a three-part blog, Sonal Puri, CEO of Webscale (a BGV portfolio company) shares the company’s vision, how its cloud application delivery platform is differentiated in the market and their move to the broader mid-market. WEB ONLY, CLOUD FIRST We have a saying at Webscale – “Deliver, no matter what.” It speaks to the laser focus we’ve had since the company was founded, to deliver an amazing web application user experience to every one of our customers, regardless of the situation. For our core target of mid-market e-commerce, those situations can vary greatly. Maybe they’re experiencing a major surge in traffic caused by a successful marketing promotion, or maybe their sudden perceived popularity is not so positive and happens in the form of a DDoS attack designed to take their site down. Whatever the circumstances, our promise to our customers is that we have their back, and their site will showcase the highest performance, availability and security that we can deliver, every day, no matter what. In addition to this, is our commitment to delivering the robust feature set of our cloud-based application delivery platform with a level of simplicity that has previously alluded this segment. What do we mean by simplicity? Well, it’s ease of use, first and foremost, and that starts with getting your critical web applications migrated into the cloud, with as little effort as possible, as a software-defined infrastructure. This auto-provisioning methodology means there is no need to re-write, saving massive amounts of time and resources, nor is there any need to lift-and-shift and use only a subset of the cloud’s capabilities. Once you’re deployed in the cloud, Webscale’s automated technology stack manages the rest – from predictive auto-scaling in the event of a traffic surge, content optimization and caching to ensure fast page load times, to a powerful web application firewall that will automatically block malicious attacks and apply rules to prevent any loss of business or corporate reputation. That simplicity continues with easy monthly billing and proactive support that identifies and resolves issues often before they’re even known, and certainly before they cause disruption. End of the day, its peace of mind, and it’s one of the most important things we bring our customers. Make no mistake – the mid-market e-commerce segment is no slouch when it comes to its demands on a web application infrastructure. Flash sales, viral events and seasonal fluctuations make sudden changes in traffic commonplace, and when your customer is likely to go to a competitor if your site takes more than three seconds to load, there is zero tolerance for performance or availability issues. For these reasons, e-commerce has been an excellent foundational segment for Webscale to target, and tackling these challenges has contributed to the development of a number of features that we uniquely enable in the application delivery segment. It’s one of the reasons that Webscale was recently named a Top Innovator in cloud application delivery by research firm IDC, citing simplicity as one of our key differentiators in the space. We predict that more than 90% of enterprise applications will be HTTP/S-based by 2020 based on our own experience with working on large scale enterprise network and application deployments. With its core expertise built around the delivery of web-based applications, Webscale is in the right place at the right time, with a mature platform designed to address the performance, availability and security issues that web-based applications will face when leveraging the public cloud. From migration, to deployment and simple ongoing management, Webscale has become a true partner to businesses wanting to deliver world-class web applications that not only delight their users, but truly use the cloud the way it was meant to be used – as a powerful and utility style computing platform with infinite resources, not just a static and oversized datacenter.

In this first part of a three part blog Anik Bose (BGV General Partner) shares his perspective on cloud computing and the challenges imposed on moving enterprise applications into the cloud. Cloud computing adoption in Enterprises is being driven by the powerful benefits of CAPEX and OPEX reduction. This represents a paradigm shift where IT resources and services are abstracted from the underlying infrastructure and provided on demand, and at scale, in a shared multi-tenant and elastic environment. The National Institute of Standards and Technology (NIST) definition includes:
  • A pay-as-you-go model with minimal or no initial costs
  • Usage-based pricing, so that costs are based on actual usage
  • Elasticity, so that users can dynamically consume more or less resources
  • Location independence, high availability, and fault tolerance
  • Ubiquitous access to services, where users can access services from any location using any form factor – infrastructure as a service (IaaS); an application deployment platform with application services such as databases, or platform as a service (PaaS); or subscription-based software applications, or software as a service (SaaS).
Challenges However, even for companies that want to be “all-in” when it comes to cloud adoption, it’s not always possible because legacy applications, security/privacy and many other issues can keep portions of the IT infrastructure and applications on-premise. As a result some enterprises are choosing to build a private cloud—enterprise IT infrastructure services, managed by the enterprise, with cloud computing qualities.  Enterprise IT teams need to also balance performance, compliance, interoperability and compatibility to decide which enterprise applications and workloads make sense in the cloud, which ones should stay local or when a hybrid cloud or private cloud is a best fit.   Sometimes based on the type of application (and if SaaS-based alternatives exist), it is worth considering if the SaaS alternatives can meet both business and technical needs. Such a change is no longer an application migration but more of a replacement of the existing application with a SaaS option. New requirements The strong momentum of applications migrating to the public cloud, the adoption of SaaS applications coupled with internal applications becoming increasingly web-enabled is creating new requirements for how enterprise applications are delivered and managed including:     Need for workloads/applications to be cloud agnostic     Ease of manageability for multiple applications across infrastructures     Building resiliency within and across disparate clouds In our next blog we will elaborate on the demise of traditional approaches to managing and delivering application performance in the cloud computing era.