In the last part of a three-part blog, Sonal Puri, CEO of Webscale (a BGV portfolio company) shares the company’s vision, how its cloud application delivery platform is differentiated in the market and their move to the broader mid-market.
WEB ONLY, CLOUD FIRST
We have a saying at Webscale – “Deliver, no matter what.”
It speaks to the laser focus we’ve had since the company was founded, to deliver an amazing web application user experience to every one of our customers, regardless of the situation. For our core target of mid-market e-commerce, those situations can vary greatly. Maybe they’re experiencing a major surge in traffic caused by a successful marketing promotion, or maybe their sudden perceived popularity is not so positive and happens in the form of a DDoS attack designed to take their site down. Whatever the circumstances, our promise to our customers is that we have their back, and their site will showcase the highest performance, availability and security that we can deliver, every day, no matter what.
In addition to this, is our commitment to delivering the robust feature set of our cloud-based application delivery platform with a level of simplicity that has previously alluded this segment. What do we mean by simplicity? Well, it’s ease of use, first and foremost, and that starts with getting your critical web applications migrated into the cloud, with as little effort as possible, as a software-defined infrastructure. This auto-provisioning methodology means there is no need to re-write, saving massive amounts of time and resources, nor is there any need to lift-and-shift and use only a subset of the cloud’s capabilities.
Once you’re deployed in the cloud, Webscale’s automated technology stack manages the rest – from predictive auto-scaling in the event of a traffic surge, content optimization and caching to ensure fast page load times, to a powerful web application firewall that will automatically block malicious attacks and apply rules to prevent any loss of business or corporate reputation.
That simplicity continues with easy monthly billing and proactive support that identifies and resolves issues often before they’re even known, and certainly before they cause disruption. End of the day, its peace of mind, and it’s one of the most important things we bring our customers.
Make no mistake – the mid-market e-commerce segment is no slouch when it comes to its demands on a web application infrastructure. Flash sales, viral events and seasonal fluctuations make sudden changes in traffic commonplace, and when your customer is likely to go to a competitor if your site takes more than three seconds to load, there is zero tolerance for performance or availability issues. For these reasons, e-commerce has been an excellent foundational segment for Webscale to target, and tackling these challenges has contributed to the development of a number of features that we uniquely enable in the application delivery segment. It’s one of the reasons that Webscale was recently named a Top Innovator in cloud application delivery by research firm IDC, citing simplicity as one of our key differentiators in the space.
We predict that more than 90% of enterprise applications will be HTTP/S-based by 2020 based on our own experience with working on large scale enterprise network and application deployments. With its core expertise built around the delivery of web-based applications, Webscale is in the right place at the right time, with a mature platform designed to address the performance, availability and security issues that web-based applications will face when leveraging the public cloud. From migration, to deployment and simple ongoing management, Webscale has become a true partner to businesses wanting to deliver world-class web applications that not only delight their users, but truly use the cloud the way it was meant to be used – as a powerful and utility style computing platform with infinite resources, not just a static and oversized datacenter.
- 7 Apr, 2017
- Posted by Anik Bose
- 0 Comments